'I was like: 'Oh that's what I use!' Since then I've noticed it's gaining more traction,' said Wolfe.Īccording to Sensor Tower, Temu has had 33 million US downloads since its launch, with user numbers surging on the month of the Super Bowl, the most-watched TV event in the US. 'Once I realized it was legit, I just started ordering more.'įueling the frenzy were Temu's commercial spots during the Super Bowl in February that asked more than 100 million US viewers to 'shop like a billionaire.' 'It got here so quick, I couldn't believe it,' she said. She has placed around 20 orders on Temu, buying craft supplies, jewelry and gifts.Īnother customer, 38-year-old Stephanie Wolfe, said she first bought items like eyeliner and jewelry to test the service in January. offered on Amazon and other online retailers for much more,' Silva, a 65-year-old in California, told AFP. 'I've seen so many things in their catalog. Temu is positioned as an Amazon-like superstore, selling everything from make-up to homeware and electronics, and its quiet launch last September marked Chinese e-commerce giant Pinduoduo's first foray into the US market.īased out of a Boston office block, Temu's out-of-the-blue success makes it the second Chinese-made shopping app-after Gen Z darling Shein-to make a splash in America in recent years.

Temu topped US app download rankings in early April, a spot it held since January, but its rapid rise comes as platforms with links to China face growing scrutiny and when a ban on youth favorite TikTok appears increasingly inevitable.Īccording to Sensor Tower data, some of the most popular platforms downloaded in the US currently have Chinese roots, including TikTok, video-editor CapCut and fashion upstart Shein.

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